We Advance the Vision of Entrepreneurs

Arena is invested in your success. 

 

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ABOUT ARENA

 

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena..."

 

Vision

Arena exists to advance the vision of entrepreneurs. 

 

Values

We pride ourselves on developing meaningful connections with our clients. We extend our strong company values and culture to encompass the business relationships we build along the way.

 

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DARE GREATLY

We are passionate, courageous, and hopeful. We are hungry to deliver results for our clients and for our team.

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MAKE A DIFFERENCE

Every day we come to make an impact so our impact lasts far beyond this day.

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DO THE RIGHT THING

We practice unyielding integrity. We seek to be authentic, empathetic, and truthful. We seek the smart, wise choice.

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TOGETHER

This is a place of belonging and community. We seek to be humble, thinking of ourselves less and of others more.

 

Your Goal becomes Our Priority

 

As a global retail strategy and execution company, Arena represents clients to retailers throughout North America. We can help navigate and drive business with the World’s Largest Retailer, or build a comprehensive U.S. go-to-market strategy and execution plan. We possess the experience and resources to guide our clients to consistent success.

 

The Arena team is made up of award-winning consumer product industry veterans. We're dedicated to helping consumer brands like yours create new retail opportunities through product placements, relationship building, and execution of sales and marketing strategies. We leverage our network across the United States to help you grow your retail sales, while achieving goals that once seemed beyond reach.

 

DAN ARNSPERGER

CHIEF EXECUTIVE OFFICER

The Arena Group exists to advance the vision of consumer products entrepreneurs. Let us help reduce risk and accelerate growth. Whether you need help across the United States or specifically at Walmart, we have a solution that can drive breakthrough results.

BEN CASHION

CHIEF OPERATING OFFICER

Building healthy organizations at Arena Inc. and Happy Egg

CLAY GOFORTH

SALES DIRECTOR

I am a Senior Level CPG Sales Director and retail enthusiast. I have over 11 years of account management experience with the last 6 specific to CPG. I have built relationships with merchants from Walmart and Sam's Club to PetSmart and Tractor Supply across various categories from Pets to Sporting Goods and others in between. I approach relationships and account management through active listening, retail problem solving, info-centric sales strategies, and respect for the individual. My non-traditional CPG background equips me with a unique collection of experiences (in finance, digital and technology, branding and marketing, business management, and product development) that affords me the ability to understand and approach account management from a comprehensive viewpoint, not just selling in the next item.





ARENA BLOG

Insights on 'How Brands Grow': You Can Take Steps to Grow—Now

January 14, 2020

So, your item is in Walmart or other retailers, but sales growth isn’t what you'd hoped. Perhaps fewer shoppers are aware of your brand, or the competition is fierce, or your marketing budget is

U.S. Retail Expertise How to Grow and Expand Your Brand in the U.S. Market.

January 2, 2020

When you’re looking to launch a brand across U.S. retail, businesses tend to take any opportunity they’re given. They’re not highly selective when it comes to expanding into the U.S. market and

Winning at Walmart Series: Button up for your Buyer – Part DEAUX

December 19, 2019

Mama always told me, “Son, if I can’t trust you with the little things, how can I trust you with the big things?” (That probably should have been written in ALL CAPS, because it was usually after