"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena..."
Arena exists to advance the vision of entrepreneurs.
We pride ourselves on developing meaningful connections with our clients. We extend our strong company values and culture to encompass the business relationships we build along the way.
We are passionate, courageous, and hopeful. We are hungry to deliver results for our clients and for our team.
Every day we come to make an impact so our impact lasts far beyond this day.
We practice unyielding integrity. We seek to be authentic, empathetic, and truthful. We seek the smart, wise choice.
This is a place of belonging and community. We seek to be humble, thinking of ourselves less and of others more.
As a global retail strategy and execution company, Arena represents clients to retailers throughout North America. We can help navigate and drive business with the World’s Largest Retailer, or build a comprehensive U.S. go-to-market strategy and execution plan. We possess the experience and resources to guide our clients to consistent success.
The Arena team is made up of award-winning consumer product industry veterans. We're dedicated to helping consumer brands like yours create new retail opportunities through product placements, relationship building, and execution of sales and marketing strategies. We leverage our network across the United States to help you grow your retail sales, while achieving goals that once seemed beyond reach.
I am a Senior Level CPG Sales Director and retail enthusiast. I have over 11 years of account management experience with the last 6 specific to CPG. I have built relationships with merchants from Walmart and Sam's Club to PetSmart and Tractor Supply across various categories from Pets to Sporting Goods and others in between. I approach relationships and account management through active listening, retail problem solving, info-centric sales strategies, and respect for the individual. My non-traditional CPG background equips me with a unique collection of experiences (in finance, digital and technology, branding and marketing, business management, and product development) that affords me the ability to understand and approach account management from a comprehensive viewpoint, not just selling in the next item.