OVERCOME BARRIERS TO THE U.S. RETAIL MARKET

Open the door to a rich new geographical market.

SCHEDULE A CONSULTATION

So many barriers can jeopardize a CPG brand’s attempt to enter the U.S. market: geographical barriers, audience segmentation, buyer skepticism, supply breakdowns and more. Lean organizations may lack the manpower and expertise to navigate these complicated obstacles on their own.

WE’VE BEEN THROUGH IT ALL BEFORE

While many CPG brands targeting the U.S. are attempting market entry for the first time, Arena’s team of experts has years of experience executing this mission for a number of brands. We’ve seen all the ways this process can become complicated or unreasonably risky. We have the tools to overcome any barrier, and guide our clients successfully into the coveted U.S. market.

 

Our services give you a competitive edge:

 

 

 

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STRATEGY

Comprehensive strategy development to create a plan of attack for entering the U.S. market

 

 

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SALES

An award-winning sales team with experience selling to all areas of the U.S. market

analytics

ANALYTICS

Strong analytics and storytelling data to drive growth decisions

supplychain

SUPPLY CHAIN

Supply chain management services to ensure products are being transported to their retail destinations in a timely manner

marketing

MARKETING

Marketing strategy development to create and deploy messaging that resonates with your target audience

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EXECUTION

Day-to-day management of item forms and other administrative tasks

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ENTER THE U.S. MARKET WITH CONFIDENCE

You want to bring your CPG brand to the United States for the first time, but you're hesitant. You’ve heard horror stories of brands attempting a similar move, only to fail in disastrous, costly fashion. You can make your move with certainty, because Arena positions incoming brands for rapid wins through a mix of personalized strategy development, relationship building, collaborative services, and data-driven decision-making. We also lay a foundation for long-term growth and a sustained U.S. presence.

 

Our competitive advantages for clients include:

  • A strong company culture, which facilitates better communication and relationship-building between our CPG clients and the retail decision makers who will impact our clients’ U.S. market success
  • A hands-on approach to collaborating with clients on strategy development
  • Data-driven analytics to justify strategic decisions, and to identify growth opportunities in the U.S. market;
  • Personalized attention that leads to better business relationships and longer-term staying power.