So many barriers can jeopardize a CPG brand’s attempt to enter the U.S. market: geographical barriers, audience segmentation, buyer skepticism, supply breakdowns and more. Lean organizations may lack the manpower and expertise to navigate these complicated obstacles on their own.
While many CPG brands targeting the U.S. are attempting market entry for the first time, Arena’s team of experts has years of experience executing this mission for a number of brands. We’ve seen all the ways this process can become complicated or unreasonably risky. We have the tools to overcome any barrier, and guide our clients successfully into the coveted U.S. market.
Comprehensive strategy development to create a plan of attack for entering the U.S. market
An award-winning sales team with experience selling to all areas of the U.S. market
Strong analytics and storytelling data to drive growth decisions
Supply chain management services to ensure products are being transported to their retail destinations in a timely manner
Marketing strategy development to create and deploy messaging that resonates with your target audience
Day-to-day management of item forms and other administrative tasks
You want to bring your CPG brand to the United States for the first time, but you're hesitant. You’ve heard horror stories of brands attempting a similar move, only to fail in disastrous, costly fashion. You can make your move with certainty, because Arena positions incoming brands for rapid wins through a mix of personalized strategy development, relationship building, collaborative services, and data-driven decision-making. We also lay a foundation for long-term growth and a sustained U.S. presence.
Our competitive advantages for clients include: